The Soup Aisle Commitment: Why We Show Up

At The Soup Aisle, we’re not a massive operation with corporate infrastructure – we are literally two people trying to feed our community well.

Just a small business running on genuine care, determination, and honesty.

We’re Here to Help You

First and foremost, if you’re ever confused about how our soup system works, please reach out to us. Seriously. Whether you’re new to our subscription model, unsure about customizations, have questions about ingredients, or just want to chat about soup—we want to hear from you. Our system might not be complicated, but our offer is unique.

We are a meal startup company that uses local ingredients and focuses on community first, and we’re committed to making sure you feel confident and supported in how you’re getting your soup! We’ve built The Soup Aisle with real people in mind. That means we think about the person with dietary restrictions who needs to know exactly what’s in every batch.

We think about people on tight budgets who need affordable, nourishing food.

We think about the customer with mobility challenges who needs flexible delivery options.

We think about caretakers managing someone else’s dietary needs alongside their own.

We think about folks who don’t want to think about choices and just want something simple, healthy, and fresh. (And if it just so happens to be a gourmet soup then bonus!! 🤣)

If any of these describe you—or if something else describes your situation—we want to know, and we want to help. We have an ever-evolving menu and we take requests! 😋

Behind the Scenes

Real talk: running The Soup Aisle means experiencing the beautiful chaos of a small business trying to do right by people. Yesterday, I found myself with no cell service in Kensington while messages were flooding in from customers about an order system glitch I couldn’t even see, much less respond to. There I am: Driving with a cooler full of orders and no way to text. The anxiety of that situation—knowing people were waiting for answers and I literally couldn’t reach them—that’s the stuff that keeps us going. Because the moment I had service again, fixing it became the priority. That’s just what you do when you actually care about the people you’re serving.

Fixing these issues are on the top of our list.

Customers aren’t looking for perfection from a two-person operation. They’re looking for honesty, effort, and the assurance that we care enough to make it right.

We’ve gotten better at our systems, and we’re still working on it. We’ve tightened our processes, and still we try harder. We’ve learned what to look for before problems happen, but mostly, we’ve learned that our customers appreciate knowing the person packing their soup is the same person who drives an extra 45 miles to fix a mistake. That matters.

Good service isn’t about having all the answers; it’s about genuinely listening to the response. It’s about remembering that the person ordering soup might be ordering it because they’re managing a health condition, recovering from something, caring for someone else, or simply trying to eat better, or think about more important things then stirring a pot for an hour. (That’s our job!!!) Our job is to make your life easier.

We Don’t Do This Alone

We want to give a special shout-out to Erin’s dad, who helps us with deliveries. Having family support this business isn’t just out of convenience. (Patrick needed help.)

The person that delivers your soup from us will always understand the value of what we do.

Let’s Connect

If you’re part of The Soup Aisle community, thank you. Thank you for trusting us with your meals, for being patient with our growing pains, for reaching out when something isn’t right, and for understanding that behind every bowl of soup is a real person committed to your satisfaction. You matter to us more than you know.

The Soup Aisle isn’t just ladling out soup — we’re trying to serve our community ridiculously good food at an honest price.

A Thoughtful Approach at The Soup Aisle

Mother’s Day just passed, and this week at The Soup Aisle – Exeter, NH, we’re celebrating with two soups that honor the spirit of comfort and tradition: Chicken & Dumplings and Borscht. Purchase here if you’d like! These are the kinds of soups that reminded us of home, family, and the simple joys of gathering around the table.

A Balanced Menu

Each week, our menu is guided by a principle we call “Hearty Comfort/Healthy Classic.” It’s our way of offering something for everyone: a robust, comforting soup alongside a vibrant, plant-based option. Whether you’re craving something nostalgic or seeking out a lighter, wholesome bowl, you’ll always find a balance at The Soup Aisle. Right now we offer two per week, but we’re gearing up for soup season (e.g. the fall).

Chicken & Dumplings!

This Week’s Hearty Comfort, Chicken & Dumplings, is a true classic. We make ours with a rich, savory base of tender chicken, carrots, and celery, finished with soft, pillowy dumplings that soak up every bit of flavor. Dumplings are a universal comfort food-found in kitchens around the world, always bringing people together.

Borscht!

For our Healthy Classic, we’re serving Borscht-a soup as beautiful as it is nourishing. Packed with beets, cabbage, potatoes, carrots, fresh dill, and cannellini beans, it’s a celebration of color and flavor. We keep it hearty and satisfying, and offer a dairy-free option for those who need it. It’s a soup that’s perfectly suited to today’s diverse tastes.

Always Thoughtful, Always Local

At The Soup Aisle, we believe in doing things the right way – sourcing thoughtfully, cooking with care, and staying connected to our local roots. We’re committed to authenticity and quality without losing sight of what makes soup special: its ability to bring people together. Classics we’ve recently made like Sopa de Zaragoza are made with local poducts from the Brookvale Mercantile and that includes grass-fed beef. Our menu reflects the seasons, our ingredients are chosen with intention, and our recipes are inspired by rich culinary flavors that make soup the beloved artform that it is.

A Little Soup Aisle Fun Fact

Did you know that dumplings have been around for thousands of years? Legend has it they were first created by a Chinese medicine practitioner who stuffed herbs into dough to help people stay warm during harsh winters. Every bowl of Chicken & Dumplings is a little taste of that dumpling wisdom-delivered straight to your spoon.

Thank you for letting us fill your bowls (and your hearts) each week. Here’s to comfort, creativity, and the humble dumpling – may it always rise to the occasion! 😁

-The Soup Aisle Team