Why The Soup Aisle Isn’t Scared This October

The Recipe for Survival

Here’s the truth about The Soup Aisle: You know what we’ve discovered in our 1 AM kitchen sessions? When it was just us and the simmering pots and the stubborn belief that Exeter deserves something special? That survival tastes like more than just keeping the lights on. It tastes like the perfect recipe for our Butternut Squash Bisque that makes Lisa and Joan text us photos of their empty bowls. It feels like the regular customer who says they rely on our deliveries — that we are the bright spot in their week.

Why Monday Matters More Than You Think

Speaking of bright spots—we’re switching from Soup Wednesday to Soup Monday starting in November, and here’s why this tiny change has us excited…

What if Monday became the day your week started with something that actually nourishes you?

We’re not just changing days—we’re claiming space in your routine when you need comfort most. Soup Mondays just got more delicious.

The Halloween Spirit That Refuses to Die

This October, as we’re sharing our Halloween-inspired soup creations (wait until you see what we’ve done with pumpkin)—we’re thinking about what Halloween really represents. It’s not just costumes and candy. It’s about transformation, community gathering, and celebrating the things that persist despite the darkness.

Every small business is a little haunted house, filled with the spirits of late nights, tough decisions, and moments when giving up seemed easier than stirring another pot. But here’s the thing about Halloween—it celebrates the very things that are supposed to scare us. The unknown. The different. The businesses that refuse to follow the conventional playbook.

What Amesbury Means to Us

When we eventually expand our delivery to include Amesbury (did we not mention that’s coming?), it won’t feel like expansion. Our kitchen has been in Amesbury all along, tucked inside that beautiful renovated mill space. And now it’s time to let Amesbury taste what we’ve been up to.

Soups That Lift Your Spirits

Our November menu drops soon, featuring flavors that’ll haunt your taste buds in the very best way. At The Soup Aisle, we feed the spirits that keep communities alive.