Launching the Soup Aisle
As we’re preparing for our launch in 2025, we wanted to give you a peek behind the curtain. Our soup startup has been a whirlwind of excitement and challenges.
A Taste of Local Support
One of the most heartening aspects of this journey has been the incredible support we’ve received from our local community. We had the pleasure of speaking with the Exeter Economic Development Director, who was genuinely thrilled about our business venture. His enthusiasm for The Soup Aisle has been both motivating and reassuring. His support extends beyond his words of encouragement. He’s actively helping us navigate the local business landscape, including helping us find a suitable kitchen to operate from while we start our virtual business. This local backing is invaluable for a new business, and we’re incredibly grateful for the warm welcome we’ve received.
Simmering Plans and Preparations
While we await the green light from the Department of Health, we are far from idle. Our team is busy with soup preparations:
Merch: Who says soup can’t be stylish? Who doesn’t want a souped-up soup cup? Erin created a design that will allow our Soup Aisle enthusiasts to eat their soup in style. 😁🍲
Packaging: Although we’re keeping it simple, we’re finalizing our packaging. We want our soups to not only taste great but look great too.
Recipe Book and Pre-sale Menu: We’re putting the finishing touches on our recipe book, which will showcase our signature soups. We’re also crafting a pre-sale menu that will give you a preview of what’s to come.
As we work tirelessly behind the scenes, our excitement continues to build for the upcoming Soup Season launch in 2025. We’re committed to bringing you the most flavorful and nourishing soups to warm your hearts during the chilly winter months.
The Recipe for Success
Starting a soup business isn’t just about perfecting recipes (although that’s a delicious part of it!). It’s about building relationships, understanding local regulations, and creating a brand that resonates with our community. We’ve learned that patience is a virtue when dealing with permit applications. One of the most arduous aspects of this journey has been the amount of planning that goes into each decision.
A Broth of Challenges and Triumphs
Of course, it hasn’t all been smooth sailing. We’ve faced our fair share of challenges. For starters, Erin got bronchitis and pneumonia when we were originally trying to launch. We were delayed due to “entirely too much coughing,” but she is better now. Each hurdle has taught us lessons about perseverance and flexibility. And we’re more excited now than ever to bring The Soup Aisle to life. We can’t wait to share our passion for soup with all of you.
Stay tuned for more updates as we approach our launch date.
The Soup Aisle 